It isn’t a buzzword to us. It is at the core of our company mission.

"We are more than just talk. If we do not take our oceans and environment seriously, there will not be any more fish available to us for the future generations."

These are the major ways we are trying to be a better fishery.

Strict Adherance to government regulation

Government guidelines exist for a reason. Whether it’s the NOAA or Alaska Fish and wildlife for our American products, or CFIA and BC Fish for our Canadian products, our company cuts no corner.


Better Ice

Now this sounds silly, but ice is important. We are in the process of retrofitting our company owned boats and installing new state of the art slurry ice machines. Why does a fancy ice machine matter?

They are 30% more energy efficient than the traditional old-school ice machiness

Lighter, so our boats don’t need to carry as much fuel

Slurry ice is smooth – there are no jagged edges in the ice that ultimately damage the texture of a fish at the micro level

For our partner fishermen, we are providing incentives to encourage adoption of fuel efficiency ice machines.

Due to rising temperatures, fish after catch can get warm very quickly. Warm fish can become lower quality and even rotten. Rotten fish is inedible and unfortunately gets sent straight to the garbage – talk about wasteful.

Less bycatch & Overfishing

According to Oceana, almost 30% of the world’s fish stocks are overexploited. 

We admit that with trawler boats and giant fishing nets, sometimes bycatch is inevitable. However, we have invested in catch monitoring systems, echo sounders and sonar technology. That way, we can target fishing areas that are absent of endangered species or marine mammals

With our troll fishing boats (essentially a boat with a ton of fishing rods attached to it), we are transitioning to “U-shaped” hooks instead of the traditional “J-shape.”

I know this sounds technical… but the U-shape hook significantly reduces risk of marine mammals getting hurt by a fishing hook. Trust us – we did the research on this.


Less Packaging

The US EPA estimates that each year, around 150 million tons of plastic packaging is created each year. Around 80 million tons of that is thrown out the year it was made.

The majority of that waste goes straight into landfills, and even worse, our oceans. Ultimately, fish have higher traces of plastic material, trash gets caught into fishing lines and marine life suffocate from the pollution from packaging waste.

How we are doing our part: We strive to use recycled packaging only, limit single-use plastics when possible and use as little packaging and printing as possible. 

The future of our fishery depends on clean oceans. Plus, using less packaging materials saves us money. We want our money to go into the quality of fish, reasonable wages for our fishermen and back to you, our customers

Sustainability-focused culture

Our company is always trying to innovate and be better. Whenever a client, partner or employee presents a more environmentally conscious way of doing business, we as a company always explore the opportunity.

It may cost more money this way, but it is the right thing to do. At the end of the day, a focus on environmental sustainability from a fishery starts with the company culture. And we are committed to that.